Typical sample revenue generated from a 10
Horse 10 Race programme e.g. 100 Horses. 90 to sell before night and
ten for Auction.
|
10 x Sponsors @ €200.00
|
2000.00
|
|
90 x Horses Sales @
€20.00
|
1800.00
|
|
10 x Horse Auctioned @
€50.00(average)
|
500.00
|
|
Possible Revenue
therefore
|
4300.00
|
|
Outlay - i.e. prizes
from above income:
|
|
|
9 x Owners
prizes @ €50.00
|
450.00
|
|
1 x Auction
prize(say €200 or half the pool)
|
200.00
|
|
Outlay
Total
|
-650.00
|
|
Income from
betting with approx 100 people
|
800.00
|
|
Cost of
film and equipment, 10x10, Tickets, Projector, Screen
and run it yourself
|
-355.20
|
|
Possible
profit on the night for your Charity is
|
4094.80
|
As you can see from
the above considerable revenue can be achieved before we get to the
race nite.
Now to programme: 8
or 10 adverts at say €100.00 for full page or €50.00 per half page
is possible.
BETTING
The Betting on the
tote is very simple. If you buy tickets from us we supply a pad of
100 tickets (serial numbered) and numbered for each horse 1 to 8 or
1 to 10 for each race. The race number is also on these tickets.
You need to organise
a table with 4 or 5 people (two per horse) to sell tote tickets. On
a big night - 200 or more people, you might need 8-10 people
(selling one horse each).
You now need a
cashier who will go to the sellers when betting is closed and
collect the totals sold on each horse. We provide totalizer sheets
for this purpose and when this information is gathered and totalled
he needs to wait until the end of the race for the winning horse and
the dividend. Usually 60% is given back in payout. Simply divide the
amount available by the number of tickets purchased on the winning
horse.
A large dividend can
encourage the crowd to buy more so give back good value in payouts.
JACKPOT
A Jackpot can be run
of the 5th, 6th, 7th and 8th race. We provide printed and perforated
tickets which are filled in, in duplicate, forecasting in advance
the winning horses in the above numbered races. The prize is usually
50% of the pool and when not won can be carried over to the next
race nite.
THE BETTING ALONE
DOES NOT BRING IN A LARGE AMOUNT OF PROFIT. YOU CAN EXPECT 700 TO
800 EURO FROM A GATHERING OF APPROX. 100 PEOPLE.
Based on the assumption
that €100.00 is bet on every race and you hand back 60% then your
profit per race is only €40.00 (€400.00 for 10 races). Now you can
see that the profit is in the selling of the horses the sponsors and
the advertising.